Seven Tips on Making a Successful Video Production Marketing Articles | May 9 Thomas Vermaelen Jersey , 2005

Producing a video for your company can be an exciting and potentially stressful experience. There?s more to it than simply assigning a video production company to the task and crossing your fingers.



To get the most from your video production dollars, we?ll take a look at seven top tips for making your corporate video a success.


1.Start with Results. The first step is to work out exactly what you want your video to achieve. Is it to train staff on a new procedure or is to increase interest at trade shows? Design your video concept around the desired result. Often clients get caught up with showing off their company that the main message gets lost.


2.Write a brief. Once you know what you want to achieve, work out what you want to show and explain in your video. Formulate a brief that specifies your objectives Stephan El Shaarawy Jersey , target audience, the countries your video will be viewed in and any required languages. A list of all the shots that you need is also helpful. Will the bulk of the shots be at your premises and do you need your CEO to talk to camera? Video production companies will try to calculate how many days filming are required to work out the cost, so it?s important to know how much needs to be filmed at the outset.


3.Know your image. What sort of image do you want to present to your customers? While watching your corporate video Rick Karsdorp Jersey , your customers will be left with an impression of what type of business you are and what to expect when doing business with you. If your television program happens to be radically down-market than your up-market product suggests, then you create cognitive dissonance in your prospects. This will mean that your viewers will be left with an uneasy feeling that something