Affordable Strategies to Build a Cash Cow Marketing Articles | December 3 Emre Can Jersey , 2002
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Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little.

Get Out and Walk -- Next time you walk down a street with high foot-traffic, pay attention to storefront windows underutilized. Approach the store owner and offer to pay a small fee to advertise your business in their window. Imagine, you pay $50 per month for a location that costs someone else $2500 a month in rent. This idea also works in reverse. If you?re the store owner with great window visibility, approach other entrepreneurs and offer them an affordable advertising opportunity.

Special Deal Today Only -- The next time business is slow, try sending out an email to your prospect list that reads, "Please call me. I have a special deal I can offer you if you call me today. You'll be glad you did! (978) 346-4086. Thanks Dominic Solanke Jersey , Sharron." This method really works. Prospects call because of the urgency you create using such a short deadline and to make sure they don?t miss out on a worthy opportunity. Be careful. You?ll lose credibility with your prospects if your offer isn?t aggressive enough, i.e., 10% off won?t cut it!

Under Your Nose -- Are your vendors doing business with you? Why not? Here?s a short list of the prospects you should contact within 48 hours of reading this article, your: accountant, attorney, plumber, electrician, daycare provider Divock Origi Jersey , housekeeper, greens keeper, mechanic, realtor, friends, family, ministerpriestrabbi, etc. Dejan Lovren Jersey , dentist, physician, gynecologist, nail technician, hairdresser, Mary Kay Consultant, marriage counselor, coach Danny Ward Jersey , personal trainer, financial advisor, and so forth. If you and your vendor are not a match, he or she probably knows someone who should be doing business with you. Now, all you have to do is ask your vendor to provide some word-of-mouth about you. At minimum, ask to display your business cards and flyers at their office. Take