The increase to a great extent, benefited from adidas boost women China, Russia and North America's favorable performances. Heller claims that until 2015, Adidas Company's 50% sales growth will come from the above-mentioned markets and Chinese market's sales performance will be particularly important.Adidas opened 1175 sub branches in China last year. At present, they have 6700 sales outlets, and the corporation's annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China.

Owing to the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region. Colin Currie, who is The Greater China region's managing director of Adidas Group, adidas boot said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.

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It is a great honor for Adidas to provide the series of products that is the most sustainable in the history for London Olympic Games and Paralympics Games in 2012. adidas boys Adidas has been sponsored the Olympic Games and Paralympics Games these two sports events sports equipments, and this is a milestone for Adidas once more historically. Over ten years, Adidas Group has been working to use commercial behaviors, which were more sustainable.

On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics.

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